05 | Dominate Facebook to Enhance Your Ministry


Facebook has become as much (or more) a part of American life as any sport, activity, or tradition. Recently the Pew Research Center surveyed teenagers (ages 13-17) and young adults (ages 18-24), they discovered:

– 71% of teenagers and 85% of young adults use Facebook daily

– 52% of teenagers and 55% of young adults use Instagram daily

– 41% of teenagers and 45% of young adults use Snapchat daily

– 33% of teenagers and 35% of young adults use Twitter daily

Social media is a huge part of the lives of teenagers and college students, and in particular Facebook, therefore using Facebook ought to be a part of our student ministry strategies.

In this episode, Kenny tells us that we can “dominate Facebook” for the glory of God and enhance our influence and ministry with the students we are called to shepherd. Here are a few of the tips that Kenny gives in the episode:

1- Utilize your personal Facebook account

2- Create a Facebook Page for your organization; recruit volunteers to share and engage with content

3- Post a lot of content people will actually care about

4- Post many different types of content (ie: Bible verses, blogs, photos, articles, quotes, memes, jokes, videos, memories, funny comments, etc.)

5- Use software to help disseminate content

6- Ask questions to organically boost engagement

7- Pay Facebook to boost individual posts

8- Use Facebook to encourage students

9- Use your profile picture as a prize

10- Utilize the Facebook events feature to promo events

11- Create private Facebook groups as a means for communication

12- Create and/or post video devotions; consider using Facebook Live


Recommended Software/Platforms:

– For content dissimenation: Socialoomph.com

– For content curation and promotion: Buffer.com

– For meme creation: Over App

– For photo collage creation: Moldiv App


Additional Reading/Research:

– Pew Research Survey (April 2015): http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015

– Pew Research Survey (August 2015): http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users